Privacy policy
Privacy Policy
This Privacy Policy explains how your personal information is collected, used and shared when you visit our website or make a purchase.
PERSONAL INFORMATION WE COLLECT
When you visit the website, we automatically collect certain information about your device, including your web browser, IP address, time zone and some of the cookies installed on your device. As you browse the website, we also collect information about the pages or products you view, the websites or search terms that referred you here, and how you interact with the website. We refer to this automatically collected information as “Device Information”. We collect Device Information using the following technologies:
• Log files track activity on the website and collect data including your IP address, browser type, internet service provider, referring and exit pages, and date and time stamps.
• Web beacons, tags and pixels are electronic files used to record information about how you browse the website.
When you make or attempt to make a purchase through the website, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address and telephone number. We refer to this as “Order Information”.
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We generally use the Order Information we collect to fulfil orders placed through the website, including processing your payment information, arranging shipping and providing invoices or order confirmations. We also use Order Information to:
• communicate with you;
• assess potential fraud or risks;
• provide information or advertising about our products or services, in accordance with your preferences.
We also use Device Information, particularly your IP address, to assess potential fraud or risks and, more generally, to improve and optimise the website. This includes generating analytics about how customers browse and interact with the website and assessing the effectiveness of our advertising and marketing campaigns.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties who help us use it for the purposes described above. For example, we use Shopify to host our online store. You can learn more about Shopify’s use of Personal Information here: Shopify Privacy Policy. We also use Google Analytics to better understand how customers use the website. You can learn more about Google’s use of Personal Information here: Google Privacy Policy. You can opt out of Google Analytics here: Google Analytics opt-out. Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request for information, or protect our rights.
BEHAVIOURAL ADVERTISING
As explained above, we use your Personal Information to provide targeted advertising or marketing messages that may interest you. For more information about targeted advertising, see the Network Advertising Initiative. You can also opt out of some services through the Digital Advertising Alliance opt-out portal.
DO NOT TRACK
Please note that we do not change our data collection and usage practices when we detect a “Do Not Track” signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access the Personal Information we hold about you and request that it be corrected, updated or deleted. To exercise this right, please contact us using the details below. If you are a European resident, please also note that we process your information to fulfil our contractual obligations to you, for example when you place an order, or to pursue our legitimate business interests as described above. Your information will also be transferred outside Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the website, we retain your Order Information in our records unless and until you ask us to delete it.
The website is not intended for individuals under the age of 18.
CHANGES
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions or if you wish to make a complaint, please email info@melanin-hair.ch.